The Super Bowl, first played in 1967, is the annual championship game of the National Football League. The first two games actually went by the name "AFL-NFL World Championship Game". Beginning in 1969, the title "Super Bowl" became official and the 1967 and 1968 games were retroactively renamed Super Bowl I and Super Bowl II, respectively. The winner of the Super Bowl is awarded the Vince Lombardi Trophy, named after the Green Bay Packers coach who won those first two Super Bowls. The location of future Super Bowl games is chosen by the NFL at least three years in advance. The Dallas Cowboys, Pittsburgh Steelers, and San Francisco 49ers have each won five Super Bowls, more than any other team. The Buffalo Bills and the Minnesota Vikings have each been to the Super Bowl four times without a championship, more than any other team. Tickets to the first several Super Bowls were fairly easy to come by. This is no longer the case. While the face value of Super Bowl tickets can be as low as $400, the fair market value of such tickets can be in excess of $2,000.